Health and wellness is such a hot topic these days. Combine the fitness boom with the healthy eating craze, and you have a huge population of people who make health and wellness the center of their life. Companies of all types can capitalize on this craze through employee, customer, and community programs. Using promotional items to complement your promotions can dramatically increase its effectiveness.
Employee Programs – Starting an employee wellness program can not only engage your team and create a sense of unity among co-workers, it can help boost productivity.
- Incorporate a brown bag lunch program to educate employees on healthy eating, and supply each with a lunch bag or cooler.
- Create a step challenge and have employees compete with each other to walk the most steps. Provide each with a pedometer to count their steps.
- Hold a fitness fair and invite local companies (gyms, food companies, vitamin companies) to display or talk about their product in a tradeshow-style setting. Make sure to give out bags for attendees to use for their information and giveaways.
Customer Programs – Regardless of your the product you sell or service you provide, you can easily incorporate a health theme into your promotion. Find a theme that works for you – ‘we want to go the distance with you’ (incorporate a pedometer), we are jumping for joy about this new product (incorporate a jump rope), we help you stretch your dollar (incorporate a yoga mat). The possibilities are endless. The more creative, the more your customers will remember the promotion.
Community Programs – It is important to engage with your community, and the summer provides a great opportunity to get in front of the community, while incorporating health and wellness. Sponsorships are available for races and walk-a-thons, community festivals, and sporting events. When handing out items for these types of events, think of the amount of use and exposure it is going to receive – great options are hats, water bottles, and cinch bags. Contact us at www.promoteitcafe.com for ideas on how to incorporate health and wellness into your promotion.