Summer can be a slow time of year for many businesses. Between holidays and vacations, consumer spending goes down, and coincidentally, businesses sometimes take a break from promoting themselves. Summer is actually a great time to promote your business and differentiate yourself from the competition.
Offer a Gift with Purchase – Everyone loves a free gift. Summer is a great time for gift with purchase campaigns, from beach bags to towels to sunglasses, you can find a fun an inexpensive product that will entice customers to make a purchase.
Create a Christmas in July Promotion – Send out or give Christmas ornaments to customers with your logo and offer deep discounts to get customers who wouldn’t typically purchase from you over the summer to get into your store or shop online.
Thank Existing Customers and Ask for Referrals – Take the time in the slower months to really get to know your existing customers. Contact top customers with an email, phone call or mailing, thank them for their business and ask for a referral. The personal touch will go a long way, and you can never underestimate the power of referrals.
Create a Social Media Campaign – During the summer slowdown, it is a great time to beef up your social media efforts. Create a campaign on your social media site of choice and encourage interaction with your customers. A Facebook contest or a Twitter or Instagram hashtag campaign is a great way to engage customers and incorporate summer into your promotion efforts.
Host an Event – Have an outdoor event to promote your products or services. Whether it be at a sporting event, community fair or festival, or just a customer appreciation event at an outdoor venue (or even your parking log), summer is a great time to get customers outdoors and socialize.
Run a Summer Sweepstakes – Sweepstakes are a great way to get additional email addresses for your list and exposure to your business. Theme them around summer and watch the prospects roll in.
Whatever you decide, be sure to incorporate promotional items into the mix. Visit www.promoteitcafe.com for the perfect items to complement your summer promotion.