Promote It Cafe

A virtual cafe to share ideas, inspirations, and stories about promotional products.


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6 Sizzling Summer Promotion Ideas

Summer can be a slow time of year for many businesses.  Between holidays and vacations, consumer spending goes down, and coincidentally, businesses sometimes take a break from promoting themselves.  Summer is actually a great time to promote your business and differentiate yourself from the competition.

Offer a Gift with Purchase – Everyone loves a free gift.  Summer is a great time for gift with purchase campaigns, from beach bags to towels to sunglasses, you can find a fun an inexpensive product that will entice customers to make a purchase.

Create a Christmas in July Promotion – Send out or give Christmas ornaments to customers with your logo and offer deep discounts to get customers who wouldn’t typically purchase from you over the summer to get into your store or shop online.

Thank Existing Customers and Ask for Referrals – Take the time in the slower months to really get to know your existing customers.  Contact top customers with an email, phone call or mailing, thank them for their business and ask for a referral.  The personal touch will go a long way, and you can never underestimate the power of referrals.

Create a Social Media Campaign – During the summer slowdown, it is a great time to beef up your social media efforts.  Create a campaign on your social media site of choice and encourage interaction with your customers.  A Facebook contest or a Twitter or Instagram hashtag campaign is a great way to engage customers and incorporate summer into your promotion efforts.

Host an Event – Have an outdoor event to promote your products or services.  Whether it be at a sporting event, community fair or festival, or just a customer appreciation event at an outdoor venue (or even your parking log), summer is a great time to get customers outdoors and socialize.

Run a Summer Sweepstakes – Sweepstakes are a great way to get additional email addresses for your list and exposure to your business.  Theme them around summer and watch the prospects roll in.

Whatever you decide, be sure to incorporate promotional items into the mix.  Visit www.promoteitcafe.com for the perfect items to complement your summer promotion.

 

 


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Top 5 Promotional Products for Men

As Father’s Day approaches, we are bombarded with products and messages geared toward men.  In the world of promotional products, men represent 47% of the recipients.  If you business is focusing on getting the attention of a male audience, these are the promotional products for you.

 

1. Tech Products – Men love gadgets and technology.  Giving men the ‘hottest’ product ensures your brand will get noticed

2. Apparel – In general, men are not as fashion-focused as women.  They are more likely to wear the T-shirt, polo shirt, jacket or sweatshirt with your logo on it than women.  Apparel creates a traveling billboard for your message or brand.

3. Golf Products – The golf course has traditionally been known as a place where men make business contacts, create social connections, and generally are in there element.  It is a great place to drive your message home with a male audience.

4. Business Bags, Briefs and BackpacksEvery career professional needs a reliable work bag — for papers, electronics, wallets, umbrellas, and even a ham sandwich.  Give a man a bad that is functional and reliable and he will carry it for life.

5. Tools and Flashlights – A man can never have too many tool kits or flashlights.  Stashed in the kitchen drawer, the garage workbench, the glove compartment, even the golf bag, a swiss army knife, tool kit, or flashlight is a gift that keeps on giving.

For more ideas on promotional products for your male audience, visit www.promoteitcafe.com or call and talk to an expert at 800-373-7890.


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Ideas for Summer Client or Employee Meetings

Whether you are a sales person or account executive who meets regularly with customers for status meetings or to showcase new products or services, or you are a manager meeting with your team, you may need to infuse some energy in your approach.  Summertime is a great time to freshen up your meetings.  Here are some ideas to change things up and make your meetings memorable this summer.

1. Host an Ice Cream Social. An afternoon ice cream surprise is always a treat.  Whether you bring ice cream to your client’s location or do it at your office, it can be a fun an interactive experience.  Make sure to bring lots of toppings and take pictures of everyone’s creative sundaes.  Give out logo ice cream scoops to all in attendance.

Image2. Prepare a Picnic Presentation. Sometimes a little fresh air helps get the creative energy flowing and puts people in a good mood.  find a local park and host your meeting in the outdoors.  Many restaurants will prepare box lunches or picnic-like fare for your luncheon.  Give out Frisbees to everyone to throw around during a break and as a takeaway from the meeting.

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3. Engage in a Mid-Morning Walking Meeting.  Interspersing short movements and exercises throughout the workday can boost employee energy, engagement and activity.  A walking meeting is a great way to talk through ideas with a small group of people.  Take a brisk walk while talking through ideas, and don’t forget to huddle after to write down important ideas.  Give walkers pedometers to track their steps on your walk.

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4. Hold a Build Your Burger Bash.  Anytime you get people involved in your meeting, even if it is in the food, they are likely to be more engaged and interested in your topic.  Start your meeting with a build your burger session and have everyone name their burger.  Vote on the most creative idea.  Give out can coolies for your soda.

Image5. Have an Afternoon Iced Coffee and Tea Party.  Give employees or clients a mid-afternoon break and bring in flavored iced coffees and teas.  A little caffeine can help break everyone out of the afternoon slump.  Prepare some icebreaker ideas to start your meeting and give out tumblers for their iced beverages.

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For more ideas on creative meetings and promotional items, contact Promote It Cafe. 800-373-7890.


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Make the Most of your Golf Outing at Any Budget

The season has arrived for outdoor activities, summertime fun, and one of America’s favorite corporate sports, golf.  Over the past ten years, the occurrence of corporate golf outings has declined as budgets decreased and corporate spending was put to a halt.  However, we are finally seeing a rebuilding relationship between the golf industry and corporate America.  In 2011, promotional golf item sales were up 6%* and are continued to grow.  The one-on-one face time provided by golf outings and tournaments with clients, and the opportunity for employee teambuilding are valuable experiences that only golf can provide.

The way to truly maximize the impact of any golf outing is to incorporate promotional items into the event.  Complementing a golf experience with branded merchandise ensures the goodwill and memory of the event will continue to make an impression long after the event is over.  Everyone from big budget corporate entities to smaller community businesses can use golf events to boost business and build their brand.  Regardless of an organization’s size or budget, there are promotional items at various price points that can enhance both an event and a brand.

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Below are some great ideas for promotional golf items at various price points.

Budget-Friendly (Under $5)
For those who truly need a budget-friendly item, there are value-priced options that can still make an impression.  Every golfer can use tees and divot tools on the green, and a water bottle or can coolie to help quench their thirst on the fairway.  These are inexpensive items that can be used as mass giveaways before, during, or after your event.

Conservative ($5-$10)

In the lower priced range, there are some options with a higher perceived value that can be given to event attendees as thank you for attending.  Consider giving a ditty bag with a thank you note inside or with drink tickets for a post-golf dinner or happy hour.  Or give out golf towels, bag tags or hats upon registration that attendees can use while on the course and take home after play is over.

Mid-Range ($10-$25)
Some of the most popular golf event items fall in the mid-range price arena. Apparel is always a great option, and it gives your brand much exposure.  Apparel can range from t-shirts to golf shirts, to windbreakers.  The most recent trend in golf apparel is moisture-wicking fabrics.  Coolers, duffels and shoe bags are also popular options.  They are useful, easy to transport, and can double as packaging for other event-related gifts.

Premium (Over $25)

Merchandise in the premium category can be used as attendee gifts, prizes or auction items, starting at $25 and ranging over the hundred dollar mark.  The most common premium giveaway is a golf umbrella. An extra golf umbrella can always come in handy and when you pull one out on a rainy day, you will definitely remember who gave it to you.  Other ideas include golf bags, premium golf balls and even watches.

As golf events become more popular, golf-related items will continue to evolve.  Whatever route you take with your next golf event, make sure your attendees don’t leave empty handed, and the items they leave with prominently showcase your logo.

Promote It Cafe has a great selection of promotional items for your next golf event. Contact sharee@promoteitcafe.com for ideas on how to incorporate promotional items into your golf event.

*PromoMarketing, March 2012


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Promotional Product Opportunities in April

Using promotional items as holiday gifts is a no-brainer.  Most companies say thank you to their customers at the end of the year with some type of a gift.  Looking for other opportunities throughout the year to differentiate your business will help you stand apart from the pack.

April is a great month to use promotional items boost your brand or communicate your message.  Below is a list of ideas and events to use in your April promotions.

Spring – The emergence of Spring, especially after a long winter is a time where peoples spirits lift and their mood lightens.  Capitalize on this feeling by sending out a “Happy Spring” item.  Umbrellas, hats, chairs and seat cushions are great items to go along with the season and get people thinking about outdoor activities.

Hot

Stress Awareness Month – April is Stress Awareness Month.  As a business, it is important to showcase how your product or service will relieve the stress of your customers.  Choose a stress toy related to your industry (there are so many options), and send it out with a flyer on how working with you will reduce stress.

Stress Ball

National Humor Month – Showing your humorous side is definitely a way to engage customers.  National Humor Month is a perfect time to showcase your light side.  Create a humorous slogan and print it on T-Shirts or tote bags, or hand out a fun toy to your customers and tie it back to you brand.

Plush Toy

Earth Day (4/22) – Who isn’t concerned about the environment these days?  Earth Day is a great time to show your customers and employees that your business is committed to helping the environment.  Whatever activity you partake in on Earth Day, be sure to add a recycled or Eco-friendly product to the plan as a giveaway to participants.

Market Tote

Administrative Professionals Day (4/23) – Administrative Professionals are the backbone to most businesses.  These are the people who answer the phone, keep the office in tact, and keep everyone on track so the business can run as planned.  Make sure to say thank you to those important people to your business with a unique desk item, a nice bag, a lunch cooler, or a hot new technology item.

Digital Photo FrameVisit www.promoteitcafe.com or call one of our product experts at 800-373-7890  to help you make April a successful promotional season for your business.